Ahimsa = Non-harming in Thought, Word and Action.
What comes to mind when you hear the word “organic?”If you're like me, you might think about food. The farmstand blueberries you pay $2 more for. The restaurants you go out of your way to frequent cause they actually give a damn. We health-conscious nuts – cough, I mean, individuals! - do our best to reduce the harm we put in AND put out – cough, cough, that came out weird. But you know what I mean.
Maybe you're also like me in that you've extended this organic awareness to your health and beauty products. Mmm, that organic cocoa butter smells ALMOST yummy enough to eat. Take it from me and don't do that. Instead, I'd like you to consider the materials that are touching your skin right now. Were they drenched in harmful chemicals? Or, were they made with respect for both people and the planet, by paying fair wages and using low-impact dyes and no pesticides?
Ahimsa means non-harming and it is the first and most important of the Yamas, or the ethical principles of yoga. Without ahimsa, there is no yoga. Pesticides used in the production of non-organic cotton are harmful to ALL life, from the microorganisms in the soil to the birds and bees (ugh this cough!) and humans who consume them as ground-water run-off. Practice ahimsa by choosing clothes that care for people and the environment.
PrAna is an ethical, eco-conscious lifestyle brand that makes beautiful yoga clothes using the highest standards of sustainability. As a teacher who pretty much lives in yoga clothes, I've worn many different brands over the years. I've consistently repurchased from PrAna for their commitment to sustainable values, from fair trade wages for their employees to their choice of organic cotton for their newest fall line. Plus, the exceptional quality is tangible from the “hell yes!” moment when you first try on the clothes. You know what I mean!
Check out PrAna's organic yoga gear for yourself and as an experiment, tell me if you have a subtly different experience practicing in clothes that align with your values! PrAna has organic denim and casual wear available, too! Enjoy 15% off your online purchase with the code WCCKF18.